The €350 Billion Travel Market Most Hotels Are Not Tapping Into
The accessible tourism market is worth €350 billion annually, and it is growing steadily. Older travellers, families with strollers, guests with disabilities and the companions who travel with them represent one of the most loyal and underserved customer segments in hospitality. Hotels that get accessibility right do not just tick a compliance box. They unlock a customer group that books longer, returns more often, and recommends loudly.
The guests who need accessibility information are your most discerning researchers
Guests with accessibility needs are often experienced travellers. They have been let down before by properties that overpromised and underdelivered, and they know the difference between a genuine commitment and a vague reassurance. Trust is earned before the guest even packs their bag. Travelers with accessibility needs research carefully, book intentionally, and return to properties they can rely on. For hotels, this means one thing: credible, verifiable accessibility information is no longer optional. It is a booking conversion tool.
The Accessibility Index gives you the data to act and the credibility to compete
With Riesa’s Accessibility Index you can measure your property across the full guest journey, from arrival and reception to rooms and facilities. You will receive a clear score that tells you how your spaces are serving the guests with accessibility needs. More importantly, it shows you where the barriers are, which ones matter most to your guests, and what to fix first to make the greatest impact. Every improvement you make with the Accessibility Index directly increases the share of the accessible tourism market your property can capture.
Certification through the Accessibility Index also qualifies your property to be listed on accessible.hotel.eu, the dedicated booking platform where travellers with accessibility needs go to find accommodation providers they can trust. Getting listed puts your property in front of an audience that is actively searching, highly motivated, and ready to book.
You do not need to be perfect to get started
Certification begins with understanding where you are today. Riesa guides you through every step, from the initial assessment to a prioritized action plan that focuses on practical improvements with the greatest guest impact. Every barrier you remove opens your doors to more guests and a larger share of a market that is growing every year.
Ready to find out where your property is missing out on bookings? Contact us at index@riesa.io or learn more at riesa.io/industries/hospitality.
