Hotels welcome guests with diverse mobility needs. Every interaction, from arrival to amenities, shapes the guest experience. For hotel operators, accessibility is directly linked to competitiveness, trust, and customer satisfaction. Accessibility is a rapidly expanding market opportunity. Accessible tourism represents a large and steadily growing global customer segment.
Challenges the Accessibility Index Solves
Many hotels rely on assumptions or outdated checklists that don’t reflect the true accessibility level of their property. Without measurable data, it’s difficult to identify barriers, prioritize upgrades, or communicate accessibility reliably. The Accessibility Index provides a clear, comparable score across the entire guest journey.
Solutions & Benefits
The Accessibility Index helps hotels turn accessibility into higher occupancy and stronger brand loyalty.
- Full guest journey assessment: Arrival routes, elevators, signage, common areas, and rooms are evaluated thoroughly.
- Chain wide consistency: Scores allow hotel groups to benchmark and develop properties uniformly.
- Actionable improvement roadmap: Practical guidance highlights what matters most for guest comfort.
- Booking conversion boost: Credible accessibility information builds trust and reduces uncertainty.
- Efficient resource use: Data helps avoid guesswork and ensures smart allocation of development budgets.
Accessible tourism growth potential
Older travelers, families with strollers, people with disabilities and many guests who simply prefer clear, smooth, and predictable travel experiences. By improving verified accessibility, hotels can unlock new customer groups, increase occupancy rates year round, and differentiate themselves in a highly competitive market. When accessibility is made measurable and visible, more guests choose your property and recommend it forward.
(Accessibility communicated credibly and transparently strengthens reputation, improves customer experience, and supports responsible brand positioning. These same measurable and actionable elements help organizations attract broader user groups.)